Now Tesla sits as the world’s most valuable automaker by market cap, while only little crumbs of details begin to surface about Apple’s potential electric car project, nicknamed “Project Titan.” Project Titan What is especially funny about the past five years of jabs at Apple, is Elon Musk’s recent reveal that he had tried to sell Tesla to Apple for 1/10 of its current value, and CEO Tim Cook wouldn’t even take the meeting. Musk would continue to criticize the tech giant, claiming that Apple’s plans to build an electric car were “an open secret.” He went on to say that it’s hard to keep a project secret when you have to hire 1,000 engineers (some of them former Tesla alum) to do it. Tesla CEO Elon Musk so boldly called Apple a “Tesla graveyard,” due to the complex and painstaking process of developing and manufacturing vehicles he had experienced first hand. Reports at the time stated that an Apple employee revealed the tech giant had a project that would “give Tesla a run for its money.” This news came shortly after reports of a war between Apple and Tesla in poaching each other’s employees. Apple Autonomous DrivingĪfter suspicious mini vans with cameras on top spotted around San Francisco were linked to leases by Apple, the rumor mill once again opened its doors for business. That is until 2015, when a report revealed Apple may not have given up on its automotive dream after all. That decision seems to have paid off, but not even a year later, Steve Jobs was brainstorming how Apple could develop its own car.įrom there, the rumor and innuendo slowly faded into the shadows of Apple’s headliner electronics - products that were significantly smaller and less expensive than a vehicle. Apple execs had tossed around the idea of an electric car, but decided instead to focus all resources to the development of a new kind of smart cell phone called the iPhone. ![]() ![]() The Apple Car saga dates back around 2007. ![]() While recent updates have stirred the speculation pot amongst Apple and EV fans alike, this story remains a work in progress and began a lot longer ago than you might think. Tech titan Apple may be stepping a bit out of its comfort zone - okay, way out of its comfort zone - in attempting to create an electric car, but if any company has the resources and cashflow to pull off such a lofty goal, Apple would be near the top of most people’s lists.
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